Why not be consistent?

Today I joined this course on Integrated New Product Development and Innovation. One of the lecturers, an experienced ethnographic researcher mentioned the fact that Indonesian consumers are not consistent people. What they say will most of the time different than what they do. Hence, survey methods through questionnaires will not be sufficient to uncover the true behavior of the consumers. What is also important, is an ethnographic observation.

Inconsistent. Cannot agree more.

I am talking about how people utter their sympathy on the loss of recording industry due to pirated stuffs. But the fact is, most people consume pirated stuffs without thinking twice.
Now that the campaign of "Change for The Better" is on TV, why don't we start from ourselves, by asking the same question and answering them the way we would have answered if the question is asked in front of public. "Will I use pirated stuffs? Will I deliberately endanger the local industry by stealing stuffs?" Try to answer the right answer, not the truth and then align ourselves with the right answer, so that we can change to the better.

I'll start with myself from now on.