Sunday, August 19, 2007

10 unique characteristics of Indonesian consumers

These are 10 unique characteristics of Indonesian consumers, according to MARKETING magazine:
1. short-term perspective
2. unplanned behaviour
3. like to socialize (collectivism)
4. not adaptive to high technology
5. context oriented
6. receptive to country of origin effect (fond of imported goods from certain countries)
7. religious
8. strong need of prestige
9. strong in subcultures
10. low consciousness toward environment
Although these characteristics are unique and I should be able to judge things with omniplexity, I still feel ashamed when I look at those 10 items. What about you?

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